Brand Creation

Design that shapes
perception

We help you create brands that forge emotional
connections with your customers

Not sure what you need?

Try our Visual Discovery Programme

Building the right foundations for your brand

There's so much noise around designing a brand and the best way to approach it. From freelancers to AI tools - you've probably been presented with a range of options that seem easy and convenient to use. Sadly, each choice comes with its own risks and problems.

The way your brand is designed communicates to your customers on a subconscious level. It evokes emotions, sparks judgment and can ultimately make or break a connection.

Our team at Rarepublic is here to help you make the right decisions that help your brand not only stand out from the crowd but position its design language in a way that aligns with the audiences you want to approach and build relationships with.

Schedule a free discovery call
We factor in every technical variable that contributes to your brand's efficacy, from customer psychology to aesthetic appeal.

What we deliver

Design Strategy

A concise design strategy one-pager that clearly outlines our brand design approach

Through interactive workshops and targeted stakeholder sessions, we help define the optimal strategic approach for your brand design and the identity that encompasses it.

Identity

Your brand logo delivered in multiple formats (SVG, AI, PNG) so it's ready for use across all your advertising materials

We work with you at every stage, from initial sketches to finalised vector files to create a brand identity that aligns perfectly with your strategic goals and design preferences

Brand Values

A beautifully crafted document that encompasses your company's values, vision and journey

We collaborate with professional writers to help you articulate the vision for your brand, its values, purpose and goals. We pair this with the right tone of voice and strategic alignment to help you attract the right talent and gain market interest

Guidelines

An easy-to-understand brand guidelines document designed to ensure consistency across all applications of your brand

We create comprehensive guidelines that help you maintain consistent application of your brand strategy across all assets, ensuring a clear and cohesive identity

Visual Discovery

Our free visual discovery sessions help you identify the key elements needed to build a creative, clear brand identity. These no-strings-attached workshops allow us to connect with passionate entrepreneurs who share our values.

Since we offer only a limited number of free discovery sessions, please register your interest promptly via the link below.

Schedule a free discovery call

The tools we leverage

E-ink Displays

We leverage state-of-the-art e-ink displays and software to rapidly capture, develop and refine ideas throughout our brand workshops.

Specialist Software

We utilise industry leading software to transform your brand concepts into reality, following best practices and delivering files in optimal formats.

Wacom Displays

We incorporate Wacom's display technology to ensure colour consistency and pixel-perfect design precision for your brand assets.

Prototype processes

Stakeholder Interviews
Logo Concepts
Communications Draft
Brand Refinement
Handover

Stakeholder Interviews

Our brand-specific stakeholder interviews transform your rough ideas into a polished brand vision that serves as a guiding north star for your brand development.

Logo Concepts

After gaining a clear understanding of your logo design vision, we create a variety of conceptual sketches. These sketches stimulate creative thinking and help us pinpoint the exact look and feel that complements your business and its position in the market.

Communications Draft

By conducting interviews with you and your team, we create a clear, easy-to-follow draft of your written communications. This helps you evaluate the direction of your content while providing an opportunity to adjust, refine and optimise the material.

Brand Refinement

Whether it's your logo or written communications material, we carefully refine and polish every detail to ensure your brand meets the highest standards before being unveiled to the world.

Handover

From producing guidelines, to providing guidance and training, we help ensure that you are equipped with the knowledge of your brand and how to maximise its potential.

We partner with you throughout the entire process, from initial concept to final delivery, ensuring exceptional brand design outcomes

Frequently Asked Questions

Do you charge by the hour?

No, we provide specific quotes for all design projects based on the work required. In the rare case that work exceeds the agreed project scope, we will notify you well in advance.

What tools and applications do you use?

We utilise industry-standard software like Adobe Illustrator to create vector-based logos that remain crisp and adaptable across various materials and sizes.

Why should I work with you over a freelancer?

We provide a collaborative working environment where we partner with you to enhance and realise your vision, creating brand designs that truly reflect your identity while leveraging our expertise. We focus on developing brands that are perfectly aligned with your business objectives, significantly reducing the design risks associated with poor branding decisions.

I’m a designer, are you hiring?

We collaborate with design talent from around the world. If you have a passion for building brands and a portfolio that showcases your skills, please contact us at info@rarepublic.co.uk

Ready to elevate your brand?

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